Blog
Insights on AI agents, trust systems, and the agent economy.
The Invisible Shelf Is Real. The Agents Running It Aren't Verified.
NielsenIQ just named AI agents the new packaging for CPG brands — the invisible intermediary that determines what shoppers find and buy. What's less clear is that multi-agent systems fail between 41% and 87% of the time in production-grade evaluations. If your agents are influencing trade spend and category decisions, you need to know which side of that range they're on.
CPGAI agentsagent verificationmulti-agent systemsNielsenIQagentic commerceenterprise AIbenchmarks
AI Shopping Agents Are Here — And They're About to Change How You Buy Everything
AI shopping agents can now browse, compare, and buy products for you. Here's what that means and how to start using them today.
ai agentsagentic commerceshopifyai shoppingpersonal shopperchatgpt shoppingconsumer ai